ACADEMIC PROJECT HIGHLIGHTS
Fall 2018 - Winter 2021
BRAND MANAGEMENT & STRATEGIC MARKETING PRESENTATION
This project is rooted in developing a brand - Soylent Squared Breakfast Bars - for the marketplace; with the overall objective of being able to effectively conduct a strategic brand analyses that led to brand positioning &Â brand marketing recommendations.
DIGITAL MARKETING PLAN
This digital marketing plan focuses on tactics, social strategy, & measuring success with an emphasis on the analytics to reach three main objectives for the chosen local business: to strive to increase brand awareness, to generate revenue by an increase of the amount of new & loyal clients, to ultimately raise the digital marketing online presence for Fitness Focus.
MARKETING CAPSTONE NUDGE PRESENTATION
This project centers on the creation of a nudge designed specifically to assist Madison, WI residents to reduce their home energy consumption. This creative nudge implemented as text notifications through gas & electric companies for neighbors, which will lead consumers to change their behavior by checking their utility & energy bills - while also being more conscious about their energy consumption.
MARKETING ECOLOGIST PROJECT
This project focused in on conducting research like an ecologist on a topic of interest, which was beneficial because it evokes the way that studying ecology enables people to observe and marvel at many details of their natural environment that would otherwise have escaped notice. My chosen topic was "Why do we watch movies more than once, when we already know what's going to happen?" & followed up by using a marketing principles to construct a plausible answer.
BUSINESS DATA ANALYTICS
INDOCABS CASE STUDY
This case study revolves around the analysis of a cab portal company called IndoCabs. Completing this data analysis highlighted the important variables that need to be accounted for such as percentage of cancellations, time of booking window, day of week of the trip for the booking, number of bookings, & type of booking channel were all used and focused on for the following charts & graphs presented for this data analysis report.
BUSINESS DATA ANALYTICS
PHILLYCYCLE CASE STUDY
This case study focuses on interpreting the data analysis of rental data from PhillyCycle to effectively make recommendations for their future growth. The range of factors I examined include the difference between casual verses registered users & various weather patterns, which attributed to the demand of rentals. Focusing in on these factors &Â determining where and how PhillyCycle should focus their time, energy, &Â business efforts on will be beneficial information for the company in regards to their expansion.
INTERNATIONAL BUSINESS CULTURAL METAPHOR
For an international business course, the cultural metaphor of Russian Ballet is explored in this presentation through important characteristics that connect the two, history of Russia, origin of metaphor, highlights & limitations, & Russian business implications.
I come from a family whose backgrounds are all rooted in math, science, & engineering - so to get more exposure to these fields, I took an environmental geology class because I am extremely passionate about the environment & sustainability. Here is a compilation of previous lab reports that showcases my ability to conduct labs!
JOKER REMIX
For my digital studies certificate, we had to construct a video remix so this is the final product highlighting a remix of the Joker Character, Joker Movie Scenes, Dark Knight Movie Scenes, & Circles by Post Malone.
INTERNATIONAL BUSINESSÂ CASE STUDY
Case study presentation from an international business course on cooperating & communicating across cultures - with a focus specifically on Americans & Germans working on a project in a team highlighting Gert Hofstede's cultural dimensions & Erin Meyer's dimensions of cultural behavior gaps.
Given the virtual learning circumstances, we were required to record our presentations so below is my most recent presentation (from December 2020) that I uploaded to YouTube for easier accessibility - stay tuned for more updates!
